{"id":10718,"date":"2016-05-16T22:23:59","date_gmt":"2016-05-17T05:23:59","guid":{"rendered":"http:\/\/www.najin.ca\/journal\/?p=10718"},"modified":"2019-01-29T01:04:35","modified_gmt":"2019-01-29T09:04:35","slug":"ideal-protein-westview-poster-design","status":"publish","type":"post","link":"http:\/\/www.najin.ca\/journal\/ideal-protein-westview-poster-design\/","title":{"rendered":"Ideal Protein Westview – Poster Design"},"content":{"rendered":"

Designed an advertisement for\u00a0the Ideal Protein weight management program\u00a0launching\u00a0at Pharmasave Westview<\/a>.
\nIt’ll be displayed as an 8.5 x 11 poster at the pharmacy and also published in the Northshore News<\/a>.<\/p>\n

Below is the original idea (designed and\u00a0proposed by the client).<\/strong>
\nHer vision was an upbeat, motivational poster evoking feelings of freedom. Her target demographic is women with\u00a0ages ranging from\u00a030-60:<\/p>\n

\"Original\"She wasn’t committed to any particular\u00a0image or\u00a0colour scheme. This meant the design could go in unlimited directions, which gave me a some momentary “blank canvas” paralysis. I decided to\u00a0start from scratch and strip the entire design to the bare essentials.<\/p>\n

I reworded some phrases to minimize redundancy, confusion and clutter. I also added a catchphrase “Your Last Diet Ever” as an attention grabber and summarizer.\u00a0I replaced the images with simple, modern icons and\u00a0avoided all colour so we could first focus on the design:
\n\"Draft-1\"<\/p>\n

After the first proposal,\u00a0she expressed that she liked the tidiness of the\u00a0revamp. \u00a0However, she\u00a0expressed more interest in a motivational photograph instead of the modern icons. She asked to include the Ideal Protein logo in the design and\u00a0also decided to remove one phone number so readers would be clear on contact details.<\/p>\n

After hearing her feedback, I had a stronger impression for her original vision. She wanted something whimsical, feminine and upbeat.<\/p>\n

She spoke and I listened as best I could.
\nAnd so the story goes…<\/em><\/p>\n

\"Final\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Designed an advertisement for\u00a0the Ideal Protein weight management program\u00a0launching\u00a0at Pharmasave Westview. It’ll be displayed as an 8.5 x 11 poster at the pharmacy and also published in the Northshore News. Below is the original idea (designed and\u00a0proposed by the client). Her vision was an upbeat, motivational poster evoking feelings of freedom. Her target demographic is...<\/p>\n","protected":false},"author":1,"featured_media":10720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1944,66,31,1950],"tags":[448,384,1540,1542,1541,1340,1543,1544],"class_list":["post-10718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-design","category-life","category-print","tag-advertisement","tag-graphic-design","tag-ideal-protein","tag-northshore-news","tag-pharmasave-westview","tag-poster-design","tag-weight-loss","tag-weight-loss-management"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.najin.ca\/journal\/wp-content\/uploads\/2016\/05\/Final.jpg?fit=800%2C1036","jetpack_shortlink":"https:\/\/wp.me\/p3qg3D-2MS","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/posts\/10718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/comments?post=10718"}],"version-history":[{"count":0,"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/posts\/10718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/media\/10720"}],"wp:attachment":[{"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/media?parent=10718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/categories?post=10718"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.najin.ca\/journal\/wp-json\/wp\/v2\/tags?post=10718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}